Game Content to launch on Verizon Wireless

Tokyo (January 29, 2004) - SEGA(r) Corporation today announced the launch of its mobile content for the Verizon Wireless "Get It Now (tm)" mobile Internet service. SEGA expects that the Verizon content, which becomes available on February 1, will enhance the company's Mobile Content Business in North America.

Verizon Wireless is the largest mobile operator in North America with over 36 million subscribers (as of Sep30, 2003). SEGA will start the provision of following content for Verizon Wireless.

Content                 Price (per Download)    Price (per Month)
SEGA Snowboarding(tm) $7.99                           $4.99
SEGA Pengo(tm)             $4.99                           $2.99
SEGA Flicky(tm)            $4.99                           $2.99
SEGA Fast Lane(tm)      $4.99                           $2.99

SEGA has provided game content to mobile carriers in North America since partnering with Sprint PCS in August 2002. SEGA already provides mobile content for following mobile carriers in North America:

Launch Date             Carrier                         Number of Titles
August 2002          Sprint PCS                              23
October 2002       AT&T Wireless                            8
February 2003           ALLTEL                                 4
July 2003           Bell Mobility (Canada)                   12
July 2003              T-Mobile U.S.A.                          6
October 2003        Qwest Wireless                        22

SEGA will continue to enhance its Mobile Content Business as it expands into worldwide markets such as North America, Japan, Asia, and Europe.

www.sega.com